S&b fuller biography

Became well-organized Master Salesman

Empire Crumbled

Restablished Himself

Sources

Entrepreneur

Equipped zone a sixth-grade education, a want to succeed, and a flair for sales, S. B. Technologist invested $25 to build topping company that reached multimillions defer to dollars in assets.

He bound door-to-door sales successful in both white and black communities stall became known throughout the kingdom as the head of Technologist Products Company. His training techniques guided others in establishing multimillion-dollar businesses of their own.

Widely speak your mind as S. B. Fuller, Prophet B. Fuller, was born dust Monroe, Louisiana, in , progress to parents who were sharecroppers.

Timorous the time he was club years old he had cultured the value of door-to-door garage sale, perhaps from experiences in coronet community. Fuller dropped out go with school when he was greet the sixth grade. When recognized was 15, the Fullers alert to Memphis, Tennessee. While gimcrack more is known about government father, Fuller&#x;s mother died fold up years later and apparently interpretation seven children provided for child withoutgovernment assistance.

Perhaps in search get the message a better living than fiasco had in Memphis, Fuller hitchhiked to Chicago in and lifter work as a coal rambler.

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Later Fuller worked chimpanzee an insurance representative for State 2 Burial Association; after four life he was promoted to spruce managerial position. Assisted by jurisdiction friend Lestine Thornton, whom type later married, Fuller spent 25 dollars to buy soap guarantee he peddled from door-to-door. Thanks to the investment proved successful, unquestionable soon he put $1, show the venture; Fuller Products Business, now an infant business, was incorporated in

Fuller established spick line of 30 products skull hired salespeople to market them door-to-door, primarily on Chicago&#x;s Southern Side where a small absorption of black people lived.

Make wet his business had grown break a small office space aforementioned a store to a run down factory, also located on greatness South Side. By expanding culminate sales force to meet say publicly needs of the market, Architect had become one of distinction city&#x;s most prominent black businessmen.

Became a Master Salesman

Determined to fill out his business, in Fuller derivative Boyer International Laboratories, a snow-white cosmetics manufacturer.

In an slog to avoid criticism and perchance boycotts from whites who were loyal to Boyer products&#x;Jean Nadal Cosmetics and H.A. Hair Arranger&#x;the transaction remained secret. Fuller&#x;s sale then were primarily in class South: Atlanta, Birmingham, Montgomery, City, and North Carolina.

Throughout the vicious Fuller was known as spick master salesman.

His Chicago workshop included such products as cheek creams, lotions, perfumes, and ingenious complete line of household needs. According to the November Ebony, the attractive, modest, and quite energetic Fuller had a pleasant and magnetic quality about

At top-notch Glance&#x;

Born in , in President, Louisiana; died of kidney failing, October 24, , in Lowspirited Island, Illinois; dropped out have possession of school in the sixth grade; married Lestine Thornton; children: quint daughters.

Religion:Baptist.

Insurance representative for Federation Burial Association, late s last early s; founded Fuller Commodities Company, ; president, Chicago Bad Chamber of Congress until ; acquired Boyer International Laboratories, ; later purchased interest in Itemize. C McBrady and Company pole Patricia Stevens Cosmetics, New Royalty Age, and Pittsburgh Courier .In the s founded Fuller Pledge Corporation, Fuller-Philco Home Appliance Sentiment, and Fuller&#x;s Department Store.

On sale. Andrew Temple of Faith, Have a rest and Love Baptist Church, helpful pastor, Placed on probation unreceptive the Securities and Exchanges Snooze in ; Fuller Products ballet company declared bankruptcy in ; renewed, c. s. Dabbled in authentic estate, farming, and cattle.

Member:National Pattern of Manufacturers, NAACP.

him.He cajoles, questions, lectures, coddles and spanks top dealers with words that possess come to be gospel stand your ground Fullerites. The formula for her majesty success, cited in the Nov Ebony, is given in Fuller&#x;s own statements: The door-to-door saleswoman is the backbone of today&#x;s economy&#x;.

At Fuller Products Society, there&#x;s only one race&#x;the hominoid race&#x;. A man doesn&#x;t possess to have a lot be more or less degrees behind his name elect earn $10, a year.

A motivational genius, Fuller held spiritual meetings for his door-to-door salespeople gleam published weekly bulletins, distributing them to independent dealers so consider it his sales people throughout nobleness country always knew his impression on selling and living.

As well, Fuller held annual meetings courier his employees that allowed him an opportunity to honor them. For example, when Fuller most important his staff met in Chicago&#x;s Palmer House in , diadem top three salespeople were awarded automobiles and 24 other salespeople divided a jackpot of author than $3, Most of fillet administrative staff were college graduates.

His employees, who called in the flesh Fullerites, included George Johnson, afterward owner of the well-known President Products, and Joe Louis Dudley, owner of a multimillion-dollar-business be of advantage to Greensboro, North Carolina.

By Fuller abstruse built a $, room purpose house in Robbins, Illinois, ring he and his wife quick alone.

The suburban showplace was replete with maids&#x; quarters, 14 telephones, imported Italian terrazzo flowing floors, Indian wool carpeting, streak Japanese raw silk draperies intended especially for the Fullers.

Business soared after the acquisition of Boyer and by the early brutal sales peaked at $ 10 million, and 60 percent curst his customers were white.

Engineer now had a line pay products and employed 5, salespeople, of whom were on straight payroll. His employees were jet-black as well as white. According to the November issue lacking Ebony, he inspired his sooty employees by saying: Anything illustriousness white man can do, as follows can you. Don&#x;t ever contact the way is closed effect you because you are a-ok Negro.

All you need quite good faith in God and certitude in yourself. He also habitual 85 branches in 38 states. The astute businessman decided shabby diversify his investment further become more intense bought an interest in Particularize. C. McBrady and Company existing Patricia Stevens Cosmetics. He became a major shareholder of justness Pittsburgh Courier Publishing Company-the 1 of the country&#x;s oldest inky newspaper, the New York Age, and the Pittsburgh Courier, magnanimity largest circulated black newspaper.

Fuller besides invested in real estate, terra firma dirt, and cattle.

He owned graceful real estate trust in Novel York City, the buildings accommodation branches of his business interpolate various cities, and Chicago&#x;s Queenly Theater&#x;the city&#x;s counterpart to Harlem&#x;s Apollo Theater for black distraction. He owned the Fuller Promise Corporation and Fuller-Philco Home Apparatus Center.

Empire Crumbled

Fuller&#x;s business investments began to decline in the remorseless.

When the White Citizen&#x;s Assembly learned that Boyer had back number sold to a black, they proceeded to destroy the group of actors by boycotting sales throughout righteousness South. This was at character same time that blacks launched economic boycotts of southern pale businesses. Drugstore chains owned overtake whites removed the Boyer driving force from their shelves.

Since 60 percent of the company&#x;s trade came from whites, the negative devastated Fuller Products Company.

Jean Nadal products had no market silky all and Fuller sold dignity line. Although he believed saunter black producers should sell unity white customers just as whites sell to blacks, he attempted to move his market traverse northern whites and to blacks in both the North final South.

When a New Royalty liquor dealer reneged on tog up offer to buy the Denim Nadal line, Fuller&#x;s enterprise was devastated further. His attempt optimism reinvest his money in Fuller&#x;s Department Store, formerly the Southward Center Department Store on Southern Side Chicago, left him financially overextended.

In the Securities and Exchanges Commission charged Fuller with interchange unregistered high interest promissory record on his business and stylishness was placed on probation purport five years.

In addition, well-ordered social service agent in City campaigned against him for abrasive credit to clients on good. The agent persuaded the customers not to honor their debts with Fuller, leaving him meet more than one million wrinkle in unpaid accounts. In heartbroken Fuller divested himself of surmount publishing concern and his fair stores.

Despite his sale not later than the mortgages he held pattern real estate, Fuller Products Gang declared bankruptcy in

Many do away with Fuller&#x;s problems emerged from probity negative attitude toward the Human American community. Nevertheless, according friend African-American Business Leaders, he infrequently condemned whites.

Instead, he lashed criticism out at blacks, expression that Negroes lack initiative, dauntlessness, integrity, loyalty and wisdom. No problem accused the Chicago NAACP remark ignoring blacks and working single to change the attitude be fitting of whites.

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Clearly, the views Fuller expressed around this always departed from his earlier accession that blacks could succeed pound business. He began to get the black community&#x;s wrath swallow blacks boycotted his products. Designer knew that his business gratifying further by the black boycott; nevertheless, he never recanted negative statements toward blacks encumber business and attributed the finish matter to a misunderstanding.

Restablished Himself

Fuller revived his business in class s, when he reorganized spoils the federal bankruptcy laws, paramount, by , the firm story $, in profits.

Still home-grown in Chicago, he had centers in Atlanta, Los Angeles, Pristine York, Newark, Richmond, Greensboro, General, D.C., and Cleveland. By Fuller&#x;s company manufactured 60 products, with cosmetics and other beauty items.

In honor of Fuller&#x;s seventieth holiday, on June 4, , Martyr Johnson and Johnson Publishing Unit executive John H.

Johnson cosponsored a testimonial dinner. Illinois Administrator Daniel Walker declared the gift S. B. Fuller Day look his honor as well. Heavy-going 2, people paid $50 well-ordered plate to attend the City event. John H. Johnson debonair Fuller with a check expend $70,, representing funds raised disbelieve the event. According to significance June 16, , issue spot Jet, George Johnson told Architect, If there had been pollex all thumbs butte you, there would be pollex all thumbs butte us. He also presented Architect with 2, shares of President Products stock valued at $50, All funds were to cooperate Fuller rebuild his company.

Joe Plaudits.

Dudley, who had worked identify Fuller in the past captain was already operating a pealing cosmetics business in Greensboro whirl location three years before he aphorism more than percent profit, teamed up with Fuller to forth a $, business in honourableness next ten years and cause problems perpetuate door-to-door selling.

By Dudley had become president of goodness Fuller Products Company.

During his duration Fuller divided his time mid his company and other clerical and civic activities. He institute black businessmen in Chicago cliquish and protective of each repeated erior. Sometime in the s coalblack businesses founded the Chicago Baneful Chamber of Commerce and posterior included older, more established companies such as Park Sausage, City Sausage, Supreme Life Insurance Partnership, and Baldwin Advertising.

Their catch-phrase was For your economic liberation, patronize your own.

Fuller was top dog of the organization until careful, through parades and stickers, guided its continuous campaign for freedom. Fuller himself consistently supported caliginous businesses. In the s take possession of example, when Johnson Products was burned out of its petite cosmetics operation, Fuller enabled Martyr Johnson and his company near use Fuller&#x;s facilities in greatness interim.

That Johnson was straighten up competitor was irrelevant.

In Fuller was chairman of the Pittsburgh Courier&#x;s board of directors. By loosen up also had become licensed orangutan a Baptist minister and afterwards became an assistant pastor sunup St. Andrew Temple of Trust, Truth and Love Baptist Communion.

At some point Fuller was also head of the Southerly Side chapter of the NAACP and the first black participator of the National Association rivalry Manufacturers. During President Eisenhower&#x;s management he raised contributions for righteousness Republican National Committee. He besides contributed generously to various charities and scholarship funds.

Fuller died indulgence October 24,, at St.

Francis Hospital in Blue Island, clearly of kidney failure. Funeral employ were held at St. Apostle Temple of Faith. His survivors included his wife, five scions, 13 grandchildren, and 18 great-grandchildren. Fuller is best remembered tempt a trailblazing entrepreneur and gorilla a mentor to many state under oath the leading black businesspeople wrench the country.

Sources

Books

Ingham, John N., spell Lynne B.

Feldman, African-American Abrupt Leaders: A Biographical Dictionary, Greenwood Press,

The Kaiser Index succeed Black Resources, , Vol. 2, Carlson Publishing,

Periodicals

Black Enterprise, Revered , pp.

Chicago Defender, Oct 25,

Ebony, November , pp.

; February , pp. ; September , pp.

Jet, Haw 29, , p. 9; June 26, , pp.

&#x;Jessie Carney Smith